CARTIER ENTERS INTO ITS FIRST PARTNERSHIP WITH NET-A-PORTER FOR AN ECOMMERCE EXCLUSIVE
24 April 2017 – This May, NET-A-PORTER will unveil an exclusive pop-up shop with Cartier and welcome the Panthère de Cartier watch – an iconic timepiece from the early eighties.
The newly reinstated collection will comprise 12 models across yellow gold, rose gold, white gold and stainless steel variations, with and without diamond bezels. A further two creations are directly inspired by the emblematic spotted panther motif, in rose gold and black lacquer as well as white gold and diamonds, both of which are limited edition.
The assortment will be accessible via a dedicated Cartier pop-up shop, created exclusively for the launch of the Panthère collection for one month only. Through captivating media content produced specifically for NET-A-PORTER’s unrivalled platforms and social channels, the visuals pay homage to this feminine jewelry watch and its staying power as a contemporary essential.
“I am delighted that Cartier has chosen YOOX NET-A-PORTER GROUP as its first online retail partner to sell the Panthère watch. This partnership with the renowned French jeweler and fine watchmaker for this exclusive pop-up is a major success and marks another milestone in our long term strategy. Our discerning customers love to shop for the very best in luxury and we are thrilled to give them access to this magnificent collection. Looking ahead, we have ambitious plans to expand our fine jewelry and watches category and bring more iconic hard-luxury brands into a global online world.”
Federico Marchetti, CEO, YOOX NET-A-PORTER GROUP.
“We are honoured to be partnering with Cartier to launch the Panthère watch. The collection embodies the elegant aesthetic of Cartier – sophisticated, modern, and chic. Our pop-up shop will bring this timeless classic to life for customers around the globe.”
Alison Loehnis, President, NET-A-PORTER & MR PORTER.
The Cartier Panthère collection will be available on NET-A-PORTER from May 2nd until May 31st, 2017. Following this, in all Cartier boutiques and authorised watch dealers.
Prices range from £3,200 to £133,000.
Customers will be able to sign up to a waiting list ahead of the launch from 9am GMT on the 24th of April, 2017.