MR PORTER and Prada to launch exclusive capsule collection
11 April 2018 – MR PORTER, the award-winning online destination for men’s style, is pleased to partner with leading Italian luxury fashion house PRADA to launch an exclusive capsule collection rooted in bowling nostalgia. This is PRADA’s first menswear exclusive with an online retail partner.
Debuting on MR PORTER on the 25th of April, the 32-piece capsule collection is anchored in ready-to wear and shoes. It draws from eras of bowling popularity – the 1950s and 1980s – and features camp-collar shirts in Hawaiian and pop-cartoon prints and madras and gingham checks, mid-century-style block-panelled stripe cardigans and stripe knit T-shirts, blouson jackets in satin and suede and two printed Tshirts with exclusive PRADA bowling logos, both referencing the eras of inspiration. Pleated and flat-front trousers, polo shirts and a mohair bi-colour wool blazer complete the ready-to-wear offering. Loafers, creeper and cap-toe Derbies and cap-toe sneakers in nubuck and deer skin make up the exclusive offering of shoes.
This capsule collection is a joint vision of both PRADA’s and MR PORTER’s modern approach to classic men’s wear, with an injection of fun and function.
To celebrate the partnership, MR PORTER will launch an integrated global marketing and content campaign, across its social media, email, website and app platforms, culminating in a MR PORTER x PRADA hero story with video in The Journal and a MR PORTER x PRADA bowling event in New York City, both on 26 April.
“We are incredibly proud to be working with Prada on this special project and to be the first men’s online retailer to partner on an exclusive collection. The retro themes of 1950s and 1980s menswear were an effortless inspiration for the campaign and content, and allowed us to easily meld the worlds of Mr Porter and Prada.”
Mr Toby Bateman, Managing Director, MR PORTER
“We are extremely pleased to be part of this exclusive project in collaboration with MR PORTER that we consider being the perfect partner to communicate the values of the brand. Prada’s DNA is in fact about creating products which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life. We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward.”
Stefano Cantino, PRADA Group Strategic Marketing Director