MR PORTER and Visvim to launch exclusive capsule collection
MR PORTER, the award-winning online destination for men’s style, is pleased to partner with revered Japanese brand, VISVIM, to launch a capsule collection exclusive to MR PORTER.
Beginning November 7, MR PORTER will debut a 28-piece collection inspired by the outdoors, California National Parks and the legendary history and counter-culture style of the Yosemite Valley Camp 4 rock climbers of the late 1950s and 60s. Designer Hiroki Nakamura, whose designs are influenced by global travel, in particular classic Americana and Native American references, has recently made California his home. The collection both pays tribute to his perspective of the great outdoors in his new home state and the majestic spirit of the outdoorsmen from the 1950s and 60s.
To celebrate the partnership, MR PORTER will launch an integrated global marketing and content campaign, across its social media, email, website and app platforms, culminating in a MR PORTER x VISVIM hero story in The Journal on November 8 and an event in Los Angeles on November 7. The collection is available exclusively online at MR PORTER and will be on display at VISVIM EXPOSITION in downtown Los Angeles from 7 – 21 November.
We are thrilled to bring Hiroki Nakamura’s eclectic vision and design to MR PORTER. The campers of Yosemite in the 1960s provided unique inspiration for the campaign and content, allowing us to bring the VISVIM capsule to life.
We have always appreciated the support MR PORTER has given to VISVIM and this capsule collection was a great opportunity for all of us to further explore the possibilities of our partnership. I hope everybody enjoys the product from this collaboration.
To view the latest offering of VISVIM on MR PORTER click here.