NET-A-PORTER.COM ventures exclusively into its first ever fine jewelry ecommerce partnership with CHANEL
NET-A-PORTER.COM, the world’s premier online luxury fashion destination will unveil for the first time the brand new CHANEL Fine Jewellery collection on April 15, 2015.
Designed by the French Maison’s own Fine Jewellery Studio of Creation, the assortment entitled COCO CRUSH comprises five rings and one cuff, each featuring the brand’s iconic, sophisticated, quilting detailing across 18-karat white and yellow gold designs. In its simplicity, the radical and resolutely contemporary spirit of the COCO CRUSH collection expresses all the values of modernity and refinement that have distinguished CHANEL Fine Jewellery since its origins.
“We are thrilled that CHANEL has decided to work with NET-A-PORTER on this exclusive initiative. CHANEL is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first ever fine jewelry ecommerce project. This fabulous collection completely embodies the unequivocal chic CHANEL spirit – classic, modern and timeless – that is sure to resonate with the NET-A-PORTER customer.” Alison Loehnis, President, NET-A-PORTER.COM.
The COCO CRUSH collection will launch on NET-A-PORTER within a digital pop-up shop developed by the retailer’s in-house technology team. “We have really enjoyed bringing the COCO CRUSH experience to life. Our creative and technical teams have been working closely together to build the pop-up shop within the lightweight cloud-based technology and responsive design that powers the global NET-A-PORTER platform. This showcases our technical DNA which fuses reliable engineering practises with an energised start-up culture,” says James Gellately-Smith, Head of Technology, NET-A-PORTER.COM