NET-A-PORTER launches an exclusive capsule collection with Balmain
NET-A-PORTER collaborates with Balmain on an exclusive offering, spanning ready-to-wear and shoes. Building upon the label’s strong heritage and distinctively bold attitude, Balmain’s creative director, Olivier Rousteing, has created an exclusive capsule of 16 styles that embody the brand’s inherent Parisian glamour, through unique patterns and chic silhouettes.
Rousteing’s mastery of strong graphic lines, surprising juxtapositions and oversize motifs are strongly present and while the designs may be monochromatic, they are far from being monotonous.
In particular, he loves to continually surprise with new black and white takes on the classic French ‘pied-de-poule’. This Balmain exclusive for NET-A-PORTER riffs on that distinct graphic flair, covering hooded capes, crop tops to leggings, with a blown-up version of the striking pattern, offering a daring head-to-toe black and white look, where Balmain’s signature elegance is easily recognizable.
This capsule’s eye-catching silhouette also helps underline the distinctive Balmain DNA. Since the days of founder Pierre Balmain, the house has relied on a rejection of the utilitarian looks of the day. Olivier Rousteing’s distinctive tailoring – from body-con to impressively architectural – is just as bold as that of Pierre Balmain’s, resulting in a silhouette as amplified as the rock music that inspires many of the house’s most recent runways. There’s a clear Balmain attitude that runs through this range.
I’m so pleased to once again team up with NET-A-PORTER on a special, limited-edition Balmain Capsule Collection. NET-A-PORTER has been a friend and supporter since my earliest days at the house and their continual loyalty and encouragement has meant a great deal to me. I loved working with the NET-A-PORTER team on our first collaboration—and I’m more than certain that this new effort will be even more successful.
Olivier has created a bold and graphic capsule collection that perfectly epitomizes modern Parisian elegance. Balmain’s strong legacy is brought to life by his contemporary take on the classic houndstooth and the exquisite use of striking monochromatic patterns. Balmain is such an iconic luxury authority with a truly distinctive attitude, so we are incredibly thrilled to be collaborating again for another standout collection.
The capsule launches exclusively at NET-A-PORTER on December 2, 2019.