THE OUTNET launches Elevated Style
I love THE OUTNET not only as a resource for my job, but also to find more fashion-forward pieces for myself at a discounted price – it’s where I shop!!! I was thrilled to participate because, honestly, I am a customer!
THE OUTNET is adding to its content with a playful new monthly video series, Elevated Style, launching on June 1st 2018. It features the best of the best celebrity stylists in an elevator style interview. Elevated Style is a natural progression for THE OUTNET’s content and reflects the brand’s fun, tongue-in-cheek personality, while also giving our customers a glimpse into what makes these prominent style mavens tick, as well as how they shape the fashion industry.
Celebrity stylists taking part include TV personality Brad Goreski, power stylist and entrepreneur Karla Welch, dynamic duo Jill Lincoln and Jordan Johnson, the iconic Cristina Ehrlich, Creative Director of Juicy Couture Jamie Mizrahi, and Jason Rembert, who is known for his contemporary aesthetic. Together, these stylists dress Hollywood’s elite, including the likes of Jennifer Lawrence, Laura Dern, Brie Larson, Karlie Kloss, Penelope Cruz, Elisabeth Moss, Jennifer Garner, Katy Perry and Rita Ora.
We know that our customers are engaged by content across all areas of life, including fashion, design, art, food and travel, and as such we continue to work with global influencers who are renowned in their field. Each individual has been chosen as a natural extension of THE OUTNET’s personality and brand values – someone who will allow us to continue to bring the brand to life and celebrate style as a form of self-expression.
‘We are both working mothers who realized when we had kids that our personal wardrobe spending would be compromized! THE OUTNET is our go-to because it allows us to still wear the designers we love, stretch our dollars a bit further and lessen our mom guilt.’ Stylists Jill & Jordan
THE OUTNET launched its content series last year and includes Dropped Pins, Speed Dial and Take 5, all of which are found under the ‘What to Wear’ section onsite. Dropped Pins is a video series that allows you to see an influencer’s favorite places in a specific neighbourhood. The series speaks to our customers’ lifestyles, gives THE OUTNET cultural relevance, and is an important extension of our brand identity. Speed Dial is a time-limited video conversation between THE OUTNET and its go-to friend they have on speed dial with regards to a specific topic, illustrated by playful images that give you a peek into the influencer’s personal life and take on the topic in detail. Take 5 is where we ask industry insiders what their top five pieces are, relating to our monthly editorial theme.
Elevated Style will live onsite and will be fully shoppable and visible across all of the brand’s marketing channels, including email and social media from June 1st. Additionally, the videos will be on YouTube and will include a multi-cam feature that allows the audience to watch the film from four different camera angles. They can do so by activating a multi-cam icon which will appear next to the settings icon. THE OUTNET is the first to use this functionality for a content series, giving the customer an interactive viewing experience, made possible by Google/YouTube.