YOOX NET-A-PORTER GROUP GEARS UP FOR CYBER WEEKEND AS CUSTOMERS EMBRACE HARD LUXURY AND SELF-GIFTING
22 November 2017 – YOOX NET-A-PORTER GROUP S.p.A (MTA: YNAP), the world’s leading online luxury fashion retailer, is gearing up for the four-day Cyber Weekend as customers get excited ahead of the festive season, drawn to the Group’s sites by its unmatched offering of luxury brands, unique gifts and exceptional service.
The growing trend toward self-gifting in hard luxury and party wear is expected to be a notable feature of sales. YNAP’s female customers are expected to turn to diamonds, statement crystal-embellished jewellery, ornate mules and kitten heels, while male customers will focus on accessories, luxury watches and wallets. NET-A-PORTER recently added Chopard, Boucheron and Piaget while recent fine watch launches from MR PORTER include Tag Heuer, Jaeger-LeCoultre and Panerai. Prices range up to €105,000 / £94,000.
Seasonal NET-A-PORTER offerings for 2017 include the ‘Fantasy Gifts’ selection, featuring ‘Shoe of the Week’ and ‘Handbag of the month’ subscriptions and the ‘It Girl Wardrobe’, a one-of-a-kind opportunity to have Retail Fashion Director Lisa Aiken conduct a private consultation and create the dream closet.
MR PORTER will offer the ultimate curated luxury gift collection, including an unrivalled assortment of fine watches, homeware and menswear.
YOOX is offering a unique blend of design and fashion with an outstanding selection of furniture and homeware from the world’s most-coveted designers, including Fornasetti, Established & Sons, Richard Ginori and Cassina.
YOOX’s innovative marketing campaign, in an exclusive partnership with Google, is a series of 15-second YouTube video opportunities personalised for each customer and featuring hard-to-find items by the world’s most prestigious designers. Once viewed, the customer will not see the video again, nor the item, unless they purchase it on-the-spot.
THE OUTNET will host events in multiple markets including the UK, US, France, Germany, the Middle East, Hong Kong, Singapore and Australia, showcasing its highly curated gift selection as well as offering dressing tips for the festive season.
YNAP is ramping up its services for its most important customers – EIPs (Extremely Important People) – with a raft of exclusive seasonal events across key markets globally. In the UK, where customers start their shopping earlier than in any other country, NET-A-PORTER and MR PORTER will host an invitation-only two-day pop-up Gift Shop experience in London, showcasing curated gift ideas and the most sought-after pieces from the hottest designers.
Orders are expected to peak at around one every two seconds during Cyber Weekend. The Group is getting ready for this heavy customer demand by scaling up capacity at its eight distribution centers. YNAP ensures exceptionally high levels of service year-round, including timely delivery, thanks to its state-of-the-art, in-house logistics and technology capabilities.
“At this time of year we see a flurry of gift buying, but self-purchase still remains strong. Existing customers are more engaged than ever over Cyber Weekend and it’s a great time of year for new customers to discover our incredible edit and our best-in-class service.”
Commented Alison Loehnis, President In-Season
“Cyber Weekend represents a fantastic opportunity for luxury customers to explore YOOX and THE OUTNET. Our innovative and engaging marketing campaigns mirror our customers’ excitement around hunting for the perfect one-off item by the best luxury designers for the festive season.”
Commented Alessandra Rossi, President Off-Season