Paolo Mascio

President Online Flagship Stores

Paolo Mascio graduated in economics and commerce from Milan’s Luigi Bocconi University and started his professional career in the marketing departments of consumer goods multinationals, such as Kraft and Coca-Cola. In 1999, he joined the L’Espresso Group as Marketing Director of the radio business, to then manage an Internet start-up specialising in digital video production. From 2004 to 2009, he worked at Mandarina Duck, first as Marketing & Communications Director and later as International Retail Director. Mr Mascio joined YOOX in 2009 where he has held various positions in the In-Season area: first as Strategic Marketing Director, from July 2015, where he was in charge of the division as In-Season President (, & Online Stores). He is currently President of Online Flagship Stores, and is responsible for numerous mono-brand online stores “Powered by YOOX NET-A-PORTER GROUP”.