The first homeware collection from the winner of the second edition of Vogue YOOX Challenge
MILAN, ITALY (DECEMBER 6th, 2022) – High-quality fabrics created through innovative and responsible methods: this is what makes 8 by Orange Fiber, the first collection from 8 by YOOX dedicated to homeware, unique.
Created and produced by 8 by YOOX in collaboration with circular fabric producer, Orange Fiber, the exclusive capsule combines the design of the YOOX private label with the mission of Vogue YOOX Challenge’s second edition winner, in an effort to champion more sustainable practices in the fashion industry.
8 by Orange Fiber is composed of four napkins and four tablecloths, with colourful trim on the edges and embroideries of fun cocktails, along with the iconic orange slice symbol. The symbol represents the Orange Fiber brand and symbolises its innovative origins in transforming a by-product of the citrus juice industry into fabric for fashion with patented production processes, fabrics which form the base of this homeware collection.
The collection also marks the debut of the YOOX private label in the world of homeware, providing the customer with an increasingly wide and contemporary product offering, attending to the needs of everyday life and the central role that home plays in our lives.
“This collection marks another step forward in YOOX’s journey to prioritise high quality and more sustainable fabrics within our private label, 8 by YOOX. We would like to thank the Vogue team for facilitating this opportunity and Orange Fiber for their dedication to leveraging technology to identify new approaches and material innovations”,says Valentina Visconti Prasca, Managing Director of YOOX.
The 8 by Orange Fiber collection contributes to YOOX NET-A-PORTER’s Enable Better Choices commitment to increase the proportion of its products rated as more sustainable each year. The commitment forms part of YOOX NET-A-PORTER’s sustainability strategy, Infinity, which reflects its ambitions to create a more sustainable, circular and inclusive fashion system by 2030.