8 by Yoox opens its first summer pop up in Montauk

July 13, 2022

MILAN, ITALY (12 JULY 2022) – From July 12 to 18, 2022, The Surf Lodge in Montauk will host 8 by YOOX’s exclusive pop-up store amidst music, The Surf Lodge’s famous Sunshine Sessions pool party, kaleidoscopic prints, and tons of fun.

YOOX’s private label – 8 by YOOX – will be the star of a week-long event where everyone is invited. A selection of exclusive pieces from 8 by YOOX’s Spring Summer 22 collection will be on sale only at The Surf Lodge boutique in Montauk: summer surfing essentials, the cutest sets and wardrobe staples for beach parties, and of cours 8 by YOOX’s collection of luxury environmentally conscious classics, all made in Italy.

For the first time ever, shoppers have the chance to see, touch, and try on 8 by YOOX pieces in person. The collection will be available in an exclusive display directly on location where users can purchase their favorite looks through a dedicated online portal with guaranteed express shipping.

Join YOOX on Saturday, July 16th as they present The Surf Lodge’s Sunshine Sessions – a Saturday pool party featuring Los Angeles-based “daytime disco” band, Poolside.

Followers of YOOX are invited to join the conversation on social media using: @YOOX

For more information about YOOX visit www.yoox.com .