MR PORTER EXPANDS ITS LUXURY WATCH CATEGORYWITH VINTAGE OFFERING IN THE UNITED STATES
NEW YORK, US (JUNE 17, 2022) – MR PORTER is pleased to introduce a unique assortment of vintage timepieces, in expansion of the brand’s luxury watch category. Curated by ex-Christie’s specialist and Wind Vintage founder Mr Eric Wind, the expert pick of 12 rare watches pays tribute to the history of horology from the 1940s to the 1990s, featuring Rolex, Omega and more. MR PORTER will initially launch its vintage watch category within the US and plans to roll out vintage options to its global customer throughout 2022. Key highlights include the sought-after Rolex GMT-Master 16750, featuring the iconic “Pepsi” blue and red bezel – famously worn by actor Mr Tom Selleck in the 1980s television show Magnum, P.I. Also from Rolex, the Submariner 5513 is a transitional collector’s piece, nicknamed for the rare format of the water resistance dial stamp showing “Meters First” as opposed to feet first, which became the standard from 1969. Another from the late-1960s, the Heuer Camaro 7220NT is a highly collectible piece from the MR PORTER vintage curation. Recalling the golden days of motorsport, this racing chronograph features a cushion-shaped case, housing the famed Valjoux 72 movement, widely respected as one of the finest manual-wind chronograph movements in watchmaking history.
MR PORTER will also introduce a vintage watch procurement program, taking the next step in unparalleled and personalised customer service. Customers can now reach out to MR PORTER’s team of watch experts for assistance with sourcing specific vintage timepieces. The concept will bring together MR PORTER’s network of industry suppliers to procure pieces through private inventories.
“Our customers will now be able to visit MR PORTER and discover the world’s best watch maisons and novelties across new, pre-owned (in partnership with Watchfinder) and now vintage watches. This is an exciting enhancement, providing an elevated shopping experience, service and product curation. Our community of watch collectors will appreciate the historical significance from our first vintage edit, which we look forward to working with Eric to curate and create throughout the year. We are also thrilled to expand our vintage watch offering to wider regional markets throughout 2022.”Mr Dominic Weir, Managing Director, Fine Watches and Jewellery at NET-A-PORTER and MR PORTER
“As a long-time customer and fan of MR PORTER, I am beyond excited to have the opportunity to supply a curated collection of vintage watches for the platform. Each watch has an amazing history and I would be proud to own any of them in my personal collection. There is a variety of styles at different price points and I believe each is an heirloom.”Mr Eric Wind, founder of Wind Vintage
The MR PORTER vintage watch offering builds on recent initiatives to promote the strong craftsmanship, quality and longevity of important timepieces. This includes its Part-Exchange Programme through which its watch experts can facilitate the trade-in of a customer’s timepiece, allowing it to be restored and resold via our partners at Watchfinder. With the introduction of such initiatives, alongside its Our Pledge commitments across Community, Product and Experience, MR PORTER is focused on driving a more responsible approach to style.