MR PORTER, the award-winning online destination for men’s style, begins a 10-day celebration of MR PORTER Health In Mind and World Mental Health Day with a dedicated social and content-first campaign and 31-brand capsule collection inspired by the great outdoors – aptly named Go Out.
Following on from the success of last year’s #TIMEWITHHIM campaign, from Friday 8 October and culminating on Sunday 17 October, MR PORTER will activate #MRPORTERGoOut across its social and editorial channels. The campaign has been created to focus on the importance of men’s mental and physical health, the value of wellness and the power of friendship.
To celebrate World Mental Health Day on Sunday 10 October, a key date in the #MRPORTERGoOut campaign, we will be encouraging our audiences to meet up with friends or family, go for a walk, jog, cycle, hike, surf, paddleboard or skateboard – and breathe in the joys of the great outdoors on the weekend of 9 and 10 October. This could be a favourite route or a new adventure. Anyone can join and drive the conversation by tagging #MRPORTERGoOut.
From Monday 11 October, MR PORTER will drop a curated Go Out capsule collection from the world’s best outdoor and lifestyle brands. It will showcase more than 350 products from 31 brands such as The North Face, Patagonia, Snow Peak, Aztech Mountain and Heimplanet, including 8 new brands such as Klättermusen, Helinox, Norbit by Hiroshi Nozawa and Epperson Mountaineering. 39 pieces from the collection are fully exclusive to MR PORTER. Profits* from the sale of these items from Monday 11 October to Sunday 31 October will be donate to the MR PORTER Health In Mind Fund powered by Movember.
MR PORTER’s The Journal will feature four personal stories that explore the enduring and pivotal role male friendship plays and how it supports mental and physical health, by driving conversation and sharing experiences. We searched the globe for stories of friendship and the Go Out spirit and found them everywhere from tending allotments in London to hiking across Norway, urban rambling in Tokyo and fishing in New York.
People are encouraged to donate what they can to the MR PORTER Health In Mind Fund powered by Movember as a way to support the charity’s work and initiatives on men’s mental and physical health. The Fund recently supported the development of a mental health and wellbeing app for Fathers Network Scotland, a Glasgow-based charity that offers support to fathers dealing with the breakdown of a relationship or the loss of a child.
Go Out couldn’t be more pertinent for this year’s campaign. We are celebrating the great outdoors and the power of friendship that many of us longed for in recent times and came to appreciate so much more. Our aim is to inspire, educate and drive awareness of the highs and lows men face today in a busy, modern era, with their mental and physical health being at the core. MR PORTER Health In Mind continues to drive this vital conversation through its digital platforms and ongoing partnership with Movember and, with the support of our brands, contributors, networks and global audiences, we can propel change. #MRPORTERGoOut will support this by raising crucial funds through our curated capsule collection and direct donations to the Health In Mind Fund, alongside creating conversations to inspire men to lead healthier, happier and more fulfilling lives. Working together, we can really make a difference.
Fiona Firth, Managing Director, MR PORTER
We are delighted to have MR PORTER back again supporting Movember through their Health In Mind initiative. Their fantastic Go Out Campaign is encouraging men around the world to go out to spend quality time with their mates and ultimately, help men live happier, healthier and longer lives.
Mr Justin Coghlan, co-founder, The Movember Foundation
