MR PORTER, the award-winning online destination for men’s style, is pleased to debut its holiday campaign entitled “A New World of Gifts”. The globally integrated marketing campaign invites MR PORTER customers to a spectacular virtual event, inspired by the Worlds’ Fairs of the 20th century, through a series of utopian environments celebrating the brand’s unmatched offering of the world’s most stylish and well-curated gifts. Showcasing endorsements for sought-after gifts of the season, each utopia focuses on MR PORTER’s wide product offering from menswear to luxury watches and fine jewellery to lifestyle and accessories.
Highlights from the utopias include:
A light-filled urban oasis with incredible city views filled with luxury watches from Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, and Ulysse Nardin and, fine jewellery from MR PORTER’s newly launched category and holiday comforts from Ben Soleimani, By Japan, LOEWE, Missoni Home, Mr P., and more.
A modern, wood-panelled cabin filled with the season’s best homeware gifts from Assouline, By Japan, Bellerby & Co Globemakers, Brunello Cucinelli , LOEWE Home Scents, Lorenzi Milano and Soho Home, as well as comfy loungewear from TEKLA, The Row, Yuketen and luggage by RIMOWA.
Park of all gifts A beautiful outdoor garden showcasing classic gifts from brands such as Amalgam Collection, BORNN, Globe Trotter, Loro Piana, Ralph Lauren Home, Slowdown Studio, Snow Peak and more.
Streetscape of tomorrow
An elevated walkway above a bustling, futuristic city reveals this season’s most sought-after contemporary and streetwear gifts from Bottega Veneta, Hype Rugs, Mr Maria, Neighborhood, Space Available, The Art of Ping Pong and Transparent Speaker.
In the countdown to the heightened holiday shopping season, from 29 October onward, MR PORTER will publish weekly dedicated holiday stories in its digital magazine The Journal.
The A New World of Gifts campaign will be visible across MR PORTER’s global digital marketing channels and wall murals via select out of-home sites in London.