NET-A-PORTER announces an exclusive retail partnership with French fashion Maison, Chloé. The two brands are partnering for the fifth time to launch their biggest collaboration to date, which will be available globally from May 18, 2017.
Inspired by Ibiza in the ‘70s, the 26-piece capsule includes ready-to-wear, shoes, bags, jewelry and eyewear. Capturing the brand’s bohemian spirit as well as the ‘feel good’ mood of the Balearic island, the collection features romantic floral prints, scalloped detailing and flou separates.
Holly Russell, senior buyer at NET-A-PORTER says, “We are thrilled to be partnering with Chloé on our fifth exclusive collection. We adore the iconic fashion house for its laid-back approach and bohemian infused style. Our collaborations provide a great selection of “buy now wear now” pieces, which are always incredibly popular with our customers globally. This Ibiza inspired capsule perfectly exemplifies their feminine cool aesthetic and is our biggest and best yet.”
The campaign takes the form of a short film featuring renowned model Julia Stegner alongside a selection of images, bringing the collection to life in an intimate and picturesque seaside setting.