THE OUTNET announces new brand campaign

September 17, 2020

THE OUTNET is pleased to announce their new brand campaign which features a diverse group of five notable women sharing what brings them joy from their wardrobe. It celebrates the emotional connection between people’s personal aesthetic, how it’s communicated through clothes and the stories behind those choices. 

The campaign stars Model and Writer, Naomi Shimada, Fashion Editor, Julia Sarr Jamois, Fashion Director and Author, Kenya Hunt, Creative Director, Alex Eagle and Actress, Emma Corrin, who will be playing Princess Diana in the upcoming season of The Crown.

The campaign lives on-site and across, email, social, affiliates and paid channels. It will be shared via a compilation video featuring all the talent, individual videos of each talent and stills of the women in various looks.  The campaign will spotlight one of the five women on-site every few weeks and continue to live on site for the months to come. In tandem, THE OUTNET will be working with a group of influencers who will be sharing their wardrobe stories on Instagram.

Through this campaign, THE OUTNET aspires to spark joy and encourage customers to connect to their own beloved pieces by posing the question, what’s your wardrobe story? While told through the lens of some incredibly accomplished women, these are relatable stories we can all connect with. We hope to be a part of that story and help customers find the timeless pieces they’ll connect with for years to come.

 Josie Cartridge, Global Marketing Director 

Meet the Women:

When I open my wardrobe, it makes me feel so good because I live with a rainbow in my room.

Naomi Shimada, Model & Writer

I love all the pieces I’ve collected it just really feels like it’s the history of my career in a wardrobe.

Julia Sarr Jamois, Fashion Editor at British Vogue and Senior Fashion Editor at Large for i-D

The pieces in my wardrobe all have an intellectual design element to them, and as a storyteller and an editor, that’s what appeals the most to me.

Kenya Hunt, Fashion Director & Author

It’s really a snapshot into my life of what I’ve bought and what I’ve spent my money on and what I’ve designed and what I’ve collected, and I think it means a lot to me because of that.

Alex Eagle, Creative Director

I’m loving collecting items at the moment that I know are going to be in my wardrobe for a long time.

Emma Corrin, Actress