THE OUTNET LAUNCHES PALMER//HARDING UPCYCLED CAPSULE
London, April 19th, 2022 — Luxury online retailer THE OUTNET is pleased to announce the launch of a capsule with London-based brand palmer//harding on April 19th. Founded in 2012 by Levi Palmer and Matthew Harding, palmer//harding is an internationally recognized brand synonymous with the shirt.
The pair experiment with innovative pattern cutting and draping techniques, cultivated through their design education. They build directional and desirable collections that constantly evolve the idea of what a shirt can be, with a strong focus on sustainability and social responsibility.
Palmer/harding’s capsule for THE OUTNET consists of 27 styles.
Constructed in iconic styles from the brand and reimagined in archive fabrics, with three pieces available exclusively on THE OUTNET.
Some of the iconic styles that we have revisited include the Poet Dress which is a loose summer dress in a custom designed Broderie Anglaise. This fabric can be seen on Oliva Colman in the poster for her film The Lost Daughter where she is wearing a dress of ours in the same fabric. We’ve also re-introduced the extremely popular Sequel shirt which is a shorter variation of our long flowing shirts that helped to grow our brand to where we are today
The capsule features the label’s signature asymmetric hems and wrap shirting detail in a fresh color palette of crisp whites, navy and pastels. Items from the edit have a Digital ID, in partnership with EON, and feature scannable QR codes that give customers greater information about their item’s origin, designer and fabric story, styling advice and care guidance.
Working with THE OUTNET to find a creative and sustainable way to design has been an extremely exciting project.
Using only excess materials from past collections, we have been able to revisit many iconic pieces from our archive and injecting newness through exclusive colorways and fabrications
Having the opportunity to work with palmer//harding on this upcycled collection is extremely exciting, using archive fabrics to create new styles, some of which are created exclusively for THE OUTNET. This capsule embodies palmer//harding’s unique and innovative take on shirting and brand ethos to support sustainability and social responsibility. We are proud to support a more circular fashion system by utilizing excess fabrics in this signature edit