Paolo Mascio

Chief Regional Officer

Paolo Mascio was appointed Chief Regional Officer at YOOX NET-A-PORTER in 2021.

He is responsible for driving growth and coordination across the Group’s key global regions.

Paolo joined YOOX in 2009 and has held various positions including Strategic Marketing Director, In-Season President, President of Online Flagship Stores and President of the Fashion Division.

Prior to joining the YOOX NET-A-PORTER GROUP team, he worked at L’Espresso Group as Marketing Director of the radio business and at Mandarina Duck, first as Marketing & Communications Director and later as International Retail Director. He previously held positions in the marketing departments of consumer goods multinationals, Kraft and Coca-Cola