Giving Pre-loved Luxury a New Life: Resale Services powered by Reflaunt
Our dedicated resale services draw on our heritage of unparalleled and personalised customer service to empower our customers to extend the lives of luxury pieces and contribute to a more circular fashion system.
Twenty years ago, YOOX NET-A-PORTER invented luxury e-commerce today we’re unlocking luxury re-commerce for our customers. NET-A-PORTER, MR PORTER, and THE OUTNET, are powering new services empowering our customers to resell their pre-loved designer items, in partnership with leading resale technology provider, Reflaunt. NET-A-PORTER launched a comprehensive resale offer in the U.K. and U.S. in 2021, closely followed by MR PORTER, and THE OUTNET in early 2022.
Why have YOOX NET-A-PORTER chosen resale services?
Resale represents an intuitive step forward in our long-term mission to unlock circularity by designing new avenues to give luxury pre-loved items a new life. It’s clear that our sustainability is important to our customers and affects the way they shop and the products they buy. We are bringing this to life through the services we offer.
We have long known that the wardrobes of NET-A-PORTER, MR PORTER and THE OUTNET customers hold some of the most covetable and beautifully crafted pieces in the world. Our resale services have been created to give these designer pieces a second life.
How does the service work?
More than ever, our customers are looking for fashion that is not only designed to last, but for ways in which it can go on to be re-loved. We are thrilled to partner with Reflaunt and offer our customers an effortless service that allows them to resell their designer pieces with ease.
Our partnership with Reflaunt connects our customers to the world’s largest resale network. Customers looking to refresh their wardrobe can choose items that they no longer use, across ready-to-wear, jewellery, bags, and shoes. Reflaunt’s technology ensures a seamless experience through complimentary home collection or drop-off, digital product authentication, pricing recommendations, professional photography and ultimately flexible reward options including store credit with an extra 10% incentive, or direct bank transfer.
Reflaunt provides tailor-made resale technology solutions to fashion retailers while giving them access to the largest network of second-hand customers available worldwide. The data this service provides is invaluable and will help them fuel their next phase of growth. NET-A-PORTER, MR PORTER and THE OUTNET customers will be able to explore a fully branded and trusted resale experience and extend the life of their luxury products. It is greatly encouraging to see one of the global leaders in fashion ecommerce take this positive step forward into the circular fashion economy with us.
Why is resale important?
The new resale offerings provide a new channel for customers to embrace conscious shopping behaviours with the long-term aim of reducing environmental impact for online luxury fashion. It advances our commitment to ‘Unlock re-commerce’ – one of 12 commitments within our ambitious ‘Infinity’ sustainability strategy to 2030 – which aspires to give luxury products multiple lives by bringing innovative and exceptional re-commerce experiences to customers across our four online stores by 2025.
We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases. This collaboration represents an exciting step in our long-term mission to drive the change at YOOX NET-A-PORTER to a more circular fashion ecosystem.
We have always been impressed by YOOX NET-A-PORTER’s sustainability efforts and are so excited to be their partner as they embrace resale as critical element of their service offering. It is greatly encouraging to see one of the global leaders in fashion ecommerce take this positive step forward into the circular fashion economy with us.
How have YOOX-NET-A-PORTER’s resale offerings been received?
So far, the service has proved popular, especially amongst younger millennials and Gen Z, who account for over half of NET-A-PORTER resale customers to date. We saw an early positive response in 2021, with our average customer sending double the minimum number of products required to use the service. Ready-to-wear has proved particularly popular.
The incredible response we’ve seen to NET-A-PORTER’s offer to-date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day. Supporting the shift towards a more circular fashion system…marks an exciting and critical next step on our journey.
The early success at NET-A-PORTER has proven the strong appetite for resale services and by extending it to menswear, YOOX NET-A-PORTER is quickly reaching the forefront of resale growth. Reflaunt is thrilled to tap into the huge potential of this new category and continue to deliver exceptional customer experience with the YOOX NET-A-PORTER online stores.
What’s next for Resale at YOOX NET-A-PORTER?
Following the success of the first resale offerings across NET-A-PORTER, MR PORTER & THE OUTNET, we plan to progressively roll out the service across all our markets. We are also laying the groundwork to deliver re-commerce opportunities for our customers at YOOX, as per our commitment to unlock re-commerce across our four online stores by 2025. Improving the customer experience is a priority, and we are continuously working so that resell becomes an integral and not exceptional part of our customer’s purchasing journey.
YOOX NET-A-PORTER commits to unlocking re-commerce to give luxury products multiple lives by bringing innovative and exceptional re-commerce experiences to customers across our four online stores by 2025. This commitment falls under the Circular Business pillar of our Infinity strategy.
YOOX NET-A-PORTER GROUP commits to designing for circular, accelerating circularity through collaboration with brand partners and ensuring every one of our private label products is designed for circularity by 2025. This commitment falls under the Circular Business pillar of our Infinity strategy.