8 BY YOOX – Initiating the circular design journey

In the transformation to a circular fashion system, we must unleash a new approach to design. Circular design thinking starts with an openness to new possibilities and the ability to see the potential for a product to create positive impact. At YOOX NET-A-PORTER GROUP, our own design teams are embracing new approaches to long-lasting fashion designed with the full product lifecycle, and its longevity, in mind. Our own 8 By YOOX label is the perfect starting point, with potential to transform design practices in the move towards circular design.
8 By YOOX perfectly represents how the marriage of fashion and technology has potential to innovate something special for the fashion industry’s circularity credentials. For us, artificial intelligence and data insights are crucial to informing the development of products that are relevant to our customers, for longer. While we’ve got a way to go before we can consider our collections fully circular, finding new ways to make resources last, reducing waste, recycling materials and focusing on product longevity empowered by data are all exciting design challenges, which the 8 By YOOX team has already started to embrace.
Marco Tonizzo, Buying and Merchandising Director YOOX

Four ways 8 BY YOOX collections are beginning to incorporate circular design:

1. Designing for longevity

8 By YOOX is a label of stylish essentials. With a focus on timeless basics, each design transcends seasonal trends. Over a quarter of the pieces within each collection is created to be versatile, with silhouettes that can be loved throughout the year; the essential pieces that occupy permanent places in our customers’ wardrobes and carry our style from season-to-season.

2. Minimising waste

Harnessing the power of both data and design in the pursuit of minimising waste is central to the label’s ethos. 8 By YOOX collections are developed through a careful balance of data insights and AI, with human creative interpretation by collecting data from image-led fashion sources and transforming them into insights and dynamic mood-boards, to support the product team’s creative process. The approach demonstrates that design informed by data can ensure customers truly receive products they will love for longer, helping to minimise waste. In parallel, for precision in meeting demand and thereby minimising excess, the team produces collections in carefully planned batches, predicted through data analytics. Should any excess occur, they can be repurposed for future collections. For example, in 2020, 8 By YOOX’s sell-out tie dye T-shirts were made from previous season white T-shirts. 

3. Sustainable and recyclable materials

To ensure the re-use and recyclability of products, our designers prioritise the use of single fibre fabrics, as well as materials that are made from either renewable or recycled sources and which can themselves be recycled at equivalent value and quality. For example, all jersey styles in the SS20 collection use organic cotton, all cashmere knitwear is made of regenerated cashmere and the majority of swimwear is made from recycled polyester.

4. Collaborating with our partners

8 By YOOX makes conscious decisions to keep supply chains short to reduce the carbon footprint as much as possible. Our chosen suppliers in Italy and Portugal are typically small family-owned businesses and factories, selected to be trusted partners in the commitment for the label to contribute to a positive change for 8 By YOOX’s collections and beyond.

YOOX NET-A-PORTER GROUP commits to designing for circular, accelerating circularity through collaboration with brand partners and ensuring every one of our private label products is designed for circularity by 2025. This commitment falls under the Circular Business pillar of our Infinity strategy.

Circular Business

Enhance our ecosystem to empower fashion that never ends.

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