The art of sustainable fashion curation: YOOXYGEN

On Earth Day in 2009, we launched YOOXYGEN, YOOX’s dedicated destination for socially and environmentally responsible ready-to-wear fashion and accessories. For us, helping our customers to make better choices is a process that starts long before products hit the store. It begins with scouting and supporting sustainable fashion brands, identifying powerful partnerships that can make positive social impact, and setting out a clear definition of what sustainability means.

Better for People

Celebrating craftsmanship and championing brands that are dedicated to supporting the communities they work with across their entire value chain.

Better for Planet

Highlighting brands that demonstrate a significantly reduced environmental impact through better materials, better design, and better manufacturing processes.

Better for Animals

Celebrating brands that safeguard animal welfare, through the design and manufacturing of their products.

Better for Innovators

Supporting new and emerging brands and designers driving the sustainable revolution.

For over a decade, as we’ve been pioneering greater accessibility to responsible fashion for our customers, we’ve continued to learn and grow.   

YOOXYGEN’s journey: enabling access to sustainable fashion

YOOXYGEN timeline 2009-2014YOOXYGEN timeline 2015-2020

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E questo è solo l’inizio…

YOOX NET-A-PORTER GROUP commits to enable better choices for customers, increasing the proportion of products rated as more sustainable each year, in alignment with our sustainable and circular product and procurement framework. This commitment falls under the Circular Culture pillar of our Infinity strategy.

Circular Culture

Make circular luxury available, desirable and intuitive for all our customers.

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