Reshaping the relationship our customers have with fashion,
to make circular luxury a must-have.
We want to redefine the relationship our customers have with fashion, so that conscious shopping behaviour is encouraged and intuitive.
By inspiring and informing our customers through our content and customer journey, and by collaborating with partners to create greater options to shop luxury and fashion with sustainability credentials at the heart, we are shaping an offering that makes more sustainable and circular luxury the most desirable, effortless and accessible choice.
Our commitments are designed to focus our
sustainability efforts on specific themes that will drive
our 10-year Infinity journey:
Commitment one
Increase the proportion of products rated as more sustainable each year, in alignment with our sustainable and circular product and procurement framework.
How we measure it
Commitment Two
Engage our customers by increasing our editorial on sustainable and circular luxury fashion, reaching a minimum of 20% of all content by 2022.
How we measure it
Commitment three
Enable our customers to make informed and conscious choices throughout their shopping journey, by introducing a range of online solutions by 2022.
How we measure it
Read our stories to find out the work we’re doing to achieve our Infinity Circular Culture commitments.