NET-A-PORTER AND MR PORTER TO LAUNCH EXCLUSIVE BALENCIAGA CAPSULE COLLECTIONS
16 January 2018 – NET-A-PORTER, the world’s premier online luxury fashion destination for women, and MR PORTER, the award-winning global retail destination for men’s style, in collaboration with Paris-based maison Balenciaga, announce the upcoming launch of two exclusive capsule collections, available from January 22nd at both NET-A-PORTER and MR PORTER.
The launch marks the first time Balenciaga has collaborated on dual women’s and men’s exclusive collections with a retail partner under Creative Director Mr Demna Gvasalia. Both sites will carry ready-to-wear, bags, jewelry and accessories in limited-edition colorways and prints across archetypal styles from the SS18 runway show.
NET-A-PORTER’s offering comprises 53 pieces ranging from jersey tees and hoodies to printed woven shirts and dresses, plus outerwear and denim including two jean styles and a jacket. The iconic Pantashoe is produced in an exclusive cobalt blue with a striking metal chain print, while key accessories include quilted aluminum bags with chain straps, the cult Knife bootie and the Speed sneaker in a grey colorway only available on NET-A-PORTER.
MR PORTER’s selection will consist of 34 pieces with a focus on outerwear and sweaters; many of the ready-to-wear pieces are embroidered with the new-and-already-iconic “BB Mode” logo. MR PORTER will also launch an exclusive version of the Triple S sneaker in green, and two Speed Sock sneakers with “BB” detailing.
Both capsule collections will launch with one joint social and digital campaign shot and styled by Balenciaga collaborators Mr Johnny Dufort and Ms Lotta Volkova, with creative direction from NET-A-PORTER and MR PORTER’s in-house teams. The campaign is inspired by and features Balenciaga fashions worn in everyday situations and was shot in the London-based headquarters of NET-A-PORTER and MR PORTER on staff members from across both businesses.
“Balenciaga is one of the most exciting brands in luxury fashion, and we are honored to collaborate with the house. This project was a wonderful partnership and a first of its kind with Balenciaga’s campaign creators, Johnny Dufort and Lotta Volkova, photographing and styling our own teams wearing the exclusive collections against the backdrop of our offices. With Johnny’s keen observational eye and Lotta’s signature undone glamour, this campaign represents a true behind-the-scenes glimpse into the world of NET-A-PORTER and MR PORTER through Demna’s Balenciaga lens.” – Alison Loehnis, President of NET-A-PORTER and MR PORTER
“We are very happy to collaborate on this unique project between BALENCIAGA and NET-A-PORTER and MR PORTER. There are only a few online pure players that can make it happen”. – Mr Cédric Charbit, Chief Executive Officer of Balenciaga