NET-A-PORTER LAUNCHES THE WORLDWIDE PREVIEW OF THE FENDI FF CAPSULE COLLECTION
The capsule celebrates the luxury fashion house’s iconic FF logo
13th April, 2018 – NET-A-PORTER, in collaboration with FENDI, launches an exclusive FF Capsule Collection, embodying FENDI’s unique mix of expert craftsmanship and innovative design as the logo becomes the cornerstone of the collection. The capsule launches on NET-A-PORTER as an exclusive worldwide preview from April 13th for one month before being available in selected FENDI stores and on Fendi.com from May 14th until the end of the year.
The FF Capsule Collection celebrates the heritage of the Roman House and the iconic FF logo. Designed by Karl Lagerfeld in 1965, the logo combines FENDI’s luxury authority with an irreverent attitude, establishing the Maison’s logo as a contemporary yet sophisticated icon. The squared logo, updated from the original rectangular version, takes centre stage as the graphic pattern features heavily on every item.
The launch of the capsule was also celebrated in London on April 12th and by special pop-up stores.