NET-A-PORTER & MR PORTER ANNOUNCE ENHANCED PERSONAL SHOPPING SERVICES FOR TOP CUSTOMERS
April 2017 – NET-A-PORTER, the world’s premier online fashion destination for women, and MR PORTER, the award-winning online destination for men’s style, are delighted to announce enhancements to their personal shopping services for top customers, EIPs “Extremely Important People,” beginning September 2017. Timed to the peak Fall-Winter shopping season, these will include a new try-on & wait premium delivery service and at-home shopping consultations.
The first of these to roll-out will be the new “You try, we wait” same-day delivery service set to launch in London in September, followed by New York and Hong Kong before the end of the year. EIP customers can request, through their personal shopper, the new “You try, we wait” service on any same-day order. EIPs can simply try on their order in the comfort of their home while we wait. Anything to be returned can be collected immediately.
In addition, “NET-A-PORTER at home” and “MR PORTER at home,” is a highly personalized series of one-on-one consultations also available upon request through NET-A-PORTER and MR PORTER personal shoppers. Following these consultations, EIPs will receive a curated selection of product and will be invoiced only for the items they choose to keep. This service will be also available to EIP customers in London, New York, Hong Kong and Los Angeles from September 2017 onward.
“Through our network of Personal Shoppers, we are thrilled to be offering these new best-in-class services to our most engaged and loyal customers around the world. We are committed to harnessing innovation to elevate the shopping experience, and ultimately seek to use a personalised touch to make the lives of our customers easier.”
Alison Loehnis, President, NET-A-PORTER and MR PORTER
NET-A-PORTER and MR PORTER Personal Shoppers are based in London, New York, Hong Kong, and Los Angeles; the latter being the most recent market where Personal Shoppers have been introduced as of November 2016. They work widely with NET-A-PORTER and MR PORTER EIP customers who are introduced to the program by invitation only. EIP customers are subject to loyalty benefits and services including: a dedicated personal shopper; global free shipping across NET-A-PORTER and MR PORTER; priority access to new arrivals and exclusives collections with the ability to reserve and pre-order; a complimentary PORTER magazine and MR PORTER Post subscription; and, regular shopping and lifestyle events.
NET-A-PORTER offers same-day Premier delivery in London, New York, Hong Kong, select zip codes in New Jersey and Connecticut, and a seasonal Summer service to the Hamptons. MR PORTER offers same-day delivery in all of these markets except Hong Kong.