MR PORTER, the award-winning online destination for men’s style, is pleased to expand its collaboration with the avant-garde of Swiss watchmaking TAG Heuer on Tuesday 21 November. After the success of the TAG Heuer Connected Modular 45 Kingsman Edition, MR PORTER will launch a curated selection of more than 30 timepieces across the brands iconic TAG Heuer Carrera, Aquaracer, TAG Heuer Formula 1, Monaco, Autavia, and Connected Modular 45 models.
TAG Heuer has a rich heritage as one of the world’s leading Swiss fine watch manufacturers since 1860. Continuously pushing boundaries with its technical expertise, the brand’s ethos echo’s ambition, avant-garde and a taste for challenge which also drives TAG Heuer to go beyond the traditions of the watchmaking industry with environments such as art, lifestyle, sport and heritage. These four worlds are united under the brand motto “Don’t crack under pressure”.
Following the exclusive Kingsman x TAG Heuer launch on MR PORTER earlier this year, we are thrilled to expand our fine watch category with a curated edit of TAG Heuer’s most iconic collections. This is an opportunity for two digitally focused global brands to join forces and provide new watch customers and collectors alike the ability to browse and purchase TAG Heuer alongside the world’s most renowned fashion brands – wherever they may be in the world.
Mr Toby Bateman, Managing Director, MR PORTER
TAG Heuer pays close attention to digital platforms especially to e-commerce. The brand wants to showcase its exceptional products and scope to customers through platforms that are insightful and experts in the field. This naturally led to a partnership with MR PORTER, a major actor in the men’s fashion world today. MR PORTER combines luxury, content creation and services to an exceptional standard.
Mr Jean-Claude Biver, CEO, TAG Heuer
MR PORTER will launch with TAG Heuer’s iconic motorsport inspired collections, including the TAG Heuer Carrera collection, which takes its name from the mythical car race “Carrera Panamerica” and now is one of TAG Heuer’s most iconic ranges, the TAG Heuer Formula 1 collection, alongside the Monaco collection – the timeless classic worn by actor Mr Steve McQueen.
A further timepieces will launch from the Aquaracer – the ultimate sports watch inspired by the aquatic world, as well as the heritage inspired Autavia collection.
Additionally, timepieces will launch from the ground-breaking digital Connected Modular 45 collection.
