Technique, design, innovation. Tales of Africa is a unique project dedicated to the artisanal world and African cultures, including tie-dye prints, geometric textures and precious embroideries. With this collaboration, local know-how blends with the aesthetics of 8 by YOOX, giving rise to capsules signed by six designers from the African continent.
Each of them is the spokesperson of one of the traditions of their own or another Country and reinterprets it in a contemporary way, mixing authentic raw materials, styles and innovative techniques.
The collections range from ready-to-wear garments, bags, accessories up to footwear, all characterized by the powerful and vibrant aesthetics of African cultures. Tradition and innovation come together to give life to unique products: from Imane Ayissi with the Faso dan fani weaving, to Estelle Yomeda’s Togolese Kente, to the lively South African decorations of Galago’s footwear. This is followed by the creations of iFele by Reggi Xaba, the accessories of Inzuki by designer Teta Isibo and the special clothing line Inside Blue by NKWO.
Thanks to the collaboration with Lago54, the first European agency dedicated to promoting exclusively African fashion designers, the six designers will have the chance to partner with our global customer base.
Tales of Africa is an important project for 8 by Yoox, which increasingly aspires to be an inclusive platform that gives voice to talent from all corners of the world. We are delighted to be able to integrate these pieces into our collection and make them dialogue in an authentic way to express a global and contemporary stylesays Giovanni Fedel, Head of Own Label at YOOX.
With Tales of Africa, YOOX responds to the commitment of YOOX NET-A-PORTER GROUP People Positive and Planet Positive as part of its 2030 sustainability strategy, Infinity. Through People Positive and the Build an Inclusive World commitment, the Group will continue to use its platforms and global influence to voice and support organizations, businesses and individuals who are striving for inclusiveness. Through Planet Positive, the Group will work with its suppliers and brand partners to constantly raise the level of our standards of social and environmental responsibility.
Tales of Africa x 8 by YOOX capsule will be available from beginning of May exclusively on YOOX.