MR PORTER celebrates its 10th anniversary and launches exclusive limited edition Pilot’s Chronograph with IWC SCHAFFHAUSEN

May 5, 2021
Mr Porter

To mark MR PORTER’s first decade as the leading, global destination for men’s style, MR PORTER has partnered with IWC SCHAFFHAUSEN to launch the “10 Years of MR PORTER” Limited Edition Pilot’s Chronograph. This special collaboration is the first time both brands have developed an exclusive timepiece together – the watch is limited to only 110 pieces and is available exclusively on MR PORTER from Monday 3 May in celebration of the 2021 anniversary year.


The “10 Years of MR PORTER” Limited Edition Pilot’s Chronograph is significant in that it highlights MR PORTER’s milestone year as a men’s style destination, alongside its development in becoming a defining retailer and destination for luxury watches and original watch editorial. This anniversary collector’s item is the first of a wider exclusive multi-brand 10th Anniversary collection, that will debut on MR PORTER later this year.

Sporting a totally unique colour scheme and pairing a bronze case with a black dial and soft Alcantara strap, the military-inspired features give a more casual and sartorial feel. The watch is engraved with “MR PORTER 10 Yrs Limited Edition” on the individually numbered titanium case-back.

We are thrilled with our first collaboration with IWC SCHAFFHAUSEN, created to mark MR PORTER’s 10th Anniversary this year. The end goal was to create a functional and easy to wear timepiece, that can be a stylish addition to any outfit, which the teams have certainly achieved with this limited-edition Pilot’s watch.

Ms Fiona Firth, Managing Director, MR PORTER

As well as demonstrating their excellent taste with a carefully chosen wardrobe, discerning men punctuate their innate sense of style with a serious mechanical wristwatch. The partnership between MR PORTER and IWC SCHAFFHAUSEN is so successful because we can offer both in one place. Everyone at IWC extends our warmest congratulations to our partner on its 10th anniversary and are looking forward to our continued collaboration.

Mr Chris Grainger-Herr, CEO, IWC SCHAFFHAUSEN

Readers will be able to enjoy a hands-on review on the watch featured within MR PORTER’s digital magazine The Journal on 3 May.

MR PORTER’s 10th anniversary year will be celebrated throughout 2021, and will feature additional milestone launches that reflect MR PORTER’s role in defining and leading the best in menswear, style, editorial and service around the world.

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