October 19, 2022 (GLOBAL) – MR PORTER is pleased to announce the launch of MR PORTER In America, a campaign and capsule collection that celebrates American menswear today, as brought to life through the places, people and culture of the country.
Debuting on October 19th, the exclusive collection features more than 40 brands with more than 600 pieces across ready-to-wear, footwear, accessories and fine jewelry from BODE, TOM FORD, Rhude, Gallery Dept., The Elder Statesman, Thom Browne, SHAY, Foundrae, Sid Mashburn, Jacques Marie Mage, Ralph Lauren RRL, éliou, Santangelo and Luis Morais among others. The collection also features an exclusive capsule from Mr Jerry Lorenzo’s Fear of God coming December 2022. Within the collective capsule, MR PORTER will also introduce 12 new brands to site, including Cherry LA, Greg Yuna, Jeff Hamilton, and Collina Strada to name a few.
MR PORTER In America champions US craft and creativity through the vast scale of the brands and collaborators involved. From BODE’S homage to US tourism to TOM FORD’s Texas-inspired capsule, to Rhude’s Napa Valley collection, to Gallery Dept.’s Chateau Josue selection, each collaborator has tapped into their own view on American style. Together, the brands comprise MR PORTER’s nod to American menswear classics famous for their formidable elegance, effortless style, heritage and craftsmanship.
Over three consecutive weeks, MR PORTER In America will celebrate the collection with a global campaign that draws inspiration from three distinct American tableaus:
- Week one: Coast to Coast, a campaign that captures the paradisal of American coastal
- Week two: Downtown Culture, a campaign that spotlights the nightlife and streetwear
- Week three: The Pioneer Spirit, a campaign that captures the essence of adventure in the great
Pulsed across all MR PORTER channels, the campaign will include exclusive editorial content including a sneak peek into The Elder Statesman’s Los Angeles factory, an interview with NY-based jeweler Greg Yuna and a feature on Miami’s emerging subcultural nightlife spots, as well as video and photo profiles that capture various communities throughout the continental US.
MR PORTER In America will commence with a launch party in Los Angeles, California on Wednesday 19 October and culminate with an event in Miami, Florida on Tuesday 1 November.
“The US has always heavily influenced us from an artistic and commercial point of view. From established brands such as TOM FORD and Ralph Lauren to contemporary talents including Cherry LA and Gallery Dept., we are proud to bring this unique and one-of-a-kind collection to our global customers.”Mr Sam Kershaw, Buying Director, MR PORTER