MR PORTER Health In Mind celebrates first anniversary and world mental health day with #TimeWithHim campaign

October 5, 2020
Mr Porter

Today, MR PORTER, the award-winning online destination for men’s style, begins a week-long celebration of MR PORTER Health In Mind. Developed in partnership with Movember, MR PORTER’s content and fundraising initiative launched in July 2019, with its namesake fund following in October 2019. MR PORTER Health In Mind aims to help men lead happier, healthier and more fulfilling lives, by providing informative, inspiring and empowering content across MR PORTER’s editorial and social platforms, while raising funds with exclusive product capsules and events that support Movember’s ongoing work on men’s mental and physical health.

To celebrate the Fund’s anniversary, from Monday 5 October and culminating on World Mental Health Day on Saturday 10 October, MR PORTER will activate #TIMEwithHIM, a global social-first campaign developed to spotlight the fundamental importance of mental health, celebrate the power of friendship and provide MR PORTER’s and Movember’s communities with tools to draw upon in their everyday lives.

The #TIMEwithHIM campaign will encourage MR PORTER’s network of Health In Mind contributors, Style Council Members, brands, and global audiences to participate by spreading the message and sharing MR PORTER’s Instagram posts throughout the week, while organising to spend #TIMEwithHIM, whether it’s a FaceTime, a beer or a jog with a friend – the choice is theirs. People are further encouraged to donate £10/$10/€10 to the MR PORTER Health In Mind Fund powered by Movember as a way to support the charity’s leading work on men’s mental and physical health.

As friendship remains an enduring theme of MR PORTER Health In Mind, MR PORTER’s The Journal and Instagram channel will play host to several leading stories and online discussions that explore friendship and the vital role it plays in our mental health.

On MR PORTER’s Instagram channel (@mrporterlive), live events include:

Last but not least, MR PORTER has curated a selection of more than 140 products from more than 80 brands – TOM FORD, NIKE and Mr P., alongside existing MR PORTER Health In Mind exclusives such as Rapha + MR PORTER Health In Mind cycling jerseys, The MR PORTER’s Guide To A Better Day book). Profits* from the sale of these items from 5-10 October will be donated to the MR PORTER Health In Mind Fund powered by Movember. Each product is green – Health In Mind’s signature colour.

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