MR PORTER launches Art/Craft an exclusive multi-brand capsule collection championing individuality and innovative craftsmanship techniques
MR PORTER, the world’s leading online destination for men’s style, announces the launch of ART/CRAFT, an exclusive multi-brand capsule collection curated to showcase designers from across a variety of disciplines, each championing their individual craft techniques and skills, in their own unique way.
Debuting on 20 September, 194 pieces from 26 brands will launch globally at MR PORTER, including The Elder Statesman, KAPITAL, Our Legacy, Missoni, and Gallery Dept., with each brand provided an open brief to interpret what ART/CRAFT means to them.
Upcycled fabrics, recycled/repurposed materials, natural dyes, artist collaborations, and vintage processing have been used by many brands across the capsule collection, to create a range of bespoke, limited-run, and “one of one” items from the likes of BODE, Greg Lauren, Duffy and PROLETA RE ART, among others. Many brands have used a blend of these craft techniques to create truly unique pieces.
ART/CRAFT further cements MR PORTER’s place as the leading online destination for men’s fine jewellery, with five new brands added to the growing roster as part of the collection. Each brand has created a range of limited or exclusive pieces, such as a 17ct diamond bracelet from SHAY to a gold and locally sourced blue iolite “Trillion” bracelet by Fernando Jorge.
ART/CRAFT will launch with 194 products across ready-to-wear, footwear, accessories, fine jewellery and homeware, of which, 164 are fully exclusive to MR PORTER.
New to MR PORTER ART/CRAFT brands:
- Duffy, Eéra, Fernando Jorge, PROLETA RE ART, Seb Brown, Vada
ART/CRAFT brands currently available on MR PORTER:
- Alanui, Bleue Burnham, BODE, Camp High, Carhartt WIP, Enfants Riches Déprimés, Gallery Dept., Greg Lauren, Hatton Labs, JW Anderson, KAPITAL, Missoni, Needles, Our Legacy, REESE COOPER®, Rhude, SHAY, Suzanne Kalan, The Elder Statesman, Yuketen
We are delighted to launch ART/CRAFT, a curated selection of brands who have created an array of distinct, exclusive pieces through the lens of their unique DNA, just for MR PORTER. Each brand was tasked with an open brief to create something truly special to them, and I’m thrilled to see the methods they used to story-tell their pieces. Fine jewellery has a large presence in ART/CRAFT, an area of rapid growth and focus for us – and I’m excited to provide our global customers with interesting and hard to find brands, who produce products with genuine individuality and longevity.
MR PORTER will celebrate the launch with a global digital campaign from 20 September, along with dedicated editorial and social content across its global editorial platforms, including online magazine The Journal and its Instagram channel @mrporter.
To learn more about the ART/CRAFT, please visit www.mrporter.com/mens/list/art-craft