NET-A-PORTER announces social-first digital beauty festival: The Beauty of You
This January, NET-A-PORTER launches a social-first, annual digital Beauty Festival ‘The Beauty of You’ for the first time, democratizing access to the worlds most renowned beauty experts for our community of incredible women worldwide.
The multi-platform digital beauty festival will feature exclusive content including tutorials, storytelling and live events which will be published across all NET-A-PORTER channels from Monday 11th – Monday 25th January, with highlights including fully shoppable IGTV ‘Call The Expert’ social franchise, IG Live, Reels, TikTok, and one-off private events for our most loyal customers and friends of the brand.
Leveraging our industry-leading connections with the best beauty authorities globally, NET-A-PORTER brings together in-demand experts such as Miranda Kerr, Charlotte Mensah, Dr Barbara Sturm, Tina Craig, Tata Harper, Marianna Hewitt, Camila Coelho, Sarah Chapman, Katie Brindle, Dr Rose Ingleton and Mali Thomas.
The interactive festival will extend over a two-week-long period, aiming to entertain audiences and leaving our community feeling empowered, mindful and in the know – armed with all the beauty tips and tricks from the world’s top beauty insiders. As we spend more time at home than ever before, beauty and wellness have become integral to our day to day lives. The act of self-care, taking time to focus on feeling our best, and finding the joy within small rituals are all increasingly important to our customers, alongside the need to stay close to our communities, even if just online.
The full schedule will be published on the dedicated ‘Beauty of You’ hub: https://www.net-a-porter.com/en-gb/campaigns/beauty-of-you