NET-A-PORTER & MR PORTER announce enhanced personal shopping service for most loyal customers

January 22, 2019

NET-A-PORTER, the world’s leading online fashion destination delivering incredible fashion for incredible women, and MR PORTER, the award-winning online destination for men’s style, announce further enhancements to their distinguished personal shopping services for their most loyal customers. These invitation-only, bespoke offerings will include highly curated at-home shopping consultations and the introduction of the Style Trial service.

These offline experiences will extend further into the homes of top spending customers also known as EIPs, “Extremely Important People”. The new Style Trial service will provide EIPs a more convenient way to shop in the comfort of their home. NET-A-PORTER and MR PORTER will offer this invitation only service for EIPs to order up to 30 pieces to try at home before they buy, for a seven-day trial period. The items can be chosen by a customer or can be a curated selection from the Personal Shopper according to a brief. Encouraging customers to experiment without commitment, payment will be taken automatically for the items the customer wishes to keep and unwanted items will be collected immediately.

NET-A-PORTER’s and MR PORTER’s personal shopping services are the perfect high-touch complement to the luxury ecommerce sites as both brands are brought to life through private consultations, global fashion events, trunk shows, exclusive designer events, and early access to coveted fashion. In cities where Premier delivery is available, NET-A-PORTER and MR PORTER EIPs will be able to schedule consultations and appointments with their Personal Shopper, who will arrive at their door with a fully merchandised rail of clothing and a jewelry and watch case featuring a personalized selection of brands, styles and hard luxury to try. NET-A-PORTER customers will be gifted a silk, monogrammed robe during the fitting while they are given expert advice on their existing and future wardrobe by their Personal Shopper.


We are incredibly proud to offer a truly elevated personal shopping service to our EIPs. We are always looking to further enhance customer experience at NET-A-PORTER and MR PORTER, and these new bespoke offerings are the next innovative step in better serving our customers within the comfort of their homes

Alison Loehnis, President, NET-A-PORTER and MR PORTER


NET-A-PORTER and MR PORTER Personal Shoppers are based in London, New York, Hong Kong, and Los Angeles. They work widely with NET-A-PORTER and MR PORTER’s most loyal customers who are offered a variety of personalized services and exclusive benefits. NET-A-PORTER offers same-day Premier delivery in London, New York, Hong Kong, select zip codes in New Jersey and Connecticut, and a seasonal Summer service to the Hamptons. MR PORTER offers same-day delivery in all of these markets except Hong Kong. Enhanced services available on request through the NET-A-PORTER & MR PORTER Personal Shopping Teams and will be rolled out in select locations in Europe and the US from January 2019.