Rad and YOOX for Academy Museum of Motion Pictures
YOOX joins forces with RAD (Red Carpet Advocacy) to create a capsule collection of unisex organic cotton t-shirts inspired by the rich history of cinema and Hollywood, exclusively for YOOX.
After having curated a selection of items from the vast YOOX catalogue linked to films of extraordinary importance in the history of cinema over the past few weeks, RAD co-founder and Oscar-nominated costume designer Arianne Phillips has now created an exclusive series of unique pieces for YOOX promoting an important purpose: to raise funds for one of the most ambitious projects currently in the making, the Academy Museum of Motion Pictures in Los Angeles.
Launched in 2019, RAD creates a variety of impactful campaigns which activate the platforms of brands and talent to drive purpose.
RAD co-founders Arianne Phillips and Carineh Martin, in collaboration with YOOX, have created an opportunity aimed at telling the story of Hollywood’s history in film, while promoting the importance of preserving that incredible history through the important work of the Academy Museum of Motion Pictures.
The collection will be available on YOOX from May 20th, 100% of the proceeds will be donated to Academy of Motion Picture Arts and Sciences (AMPAS) to support Academy Museum of Motion Pictures.