In November 2016 NET-A-PORTER launched an exclusive holiday capsule collection with Los Angeles-based Reformation, a brand well known for its focus on minimising its environmental footprint. This collection marked the first time the brand had collaborated with a global retailer, making its eco-friendly fashion widely available outside the US for the first time. To celebrate the occasion, NET-A-PORTER co-hosted a dinner with the chief executive officer of Reformation, Yael Aflalo, in London.
Founded by Aflalo in 2009, Reformation is known for effortless silhouettes that celebrate the feminine figure, as the collection evokes a theme of Studio 54 and the glamorous 70s. The 21-piece capsule consisted of 11 new designs and three signature pieces, from floor length gowns, chic mini dresses, cool jumpsuits and edgy two pieces to classic tops and blouses. All materials used in the collection were sustainable, such as eco velvet, eco rib, georgette and silk in rich jewel tones.
Reformation, home to the first ‘sustainable sewing factory’ in the US, infuses green measures into every aspect of the brand. From recycled and eco fabrics to a heat reflecting roof and clean energy in the factory, to recycled hangers in stores and eco-friendly packaging for at-home shipments.
