Highest sales on record for YOOX NET-A-PORTER GROUP with growth of 50%1 during the Thanksgiving holidays2, with 41% of purchases made via mobile devices
1 order every 1.4 seconds, 1 item sold each second on Cyber Monday
YOOX NET-A-PORTER GROUP (MTA: YNAP), the world’s leading online luxury fashion retailer, kicks off the holiday season by hitting record sales during the Thanksgiving Holidays:
- Black Friday and Cyber Monday marked the highest and second highest sales days on record for YOOX NET-A-PORTER GROUP respectively, with Black Friday sales soaring 82% compared to 2014
- The best seller was Sam Edelman suede over-the-knee boots available at net-a-porter.com
- The most expensive item sold was Kimberly McDonald 18-karat gold, crystal opal and diamond earrings, purchased by a customer in San Francisco for US$27,307. In terms of clothing, the most expensive item sold was a Saint Laurent Asymmetric zebra-print sequined wool mini dress for US$14,943 purchased by a customer in Phoenix (Arizona)
- The Group’s online stores received orders from far and wide – from Santa Claus’s home town of Rovaniemi in Finland to the sunny shores of New Zealand. On Cyber Monday, YOOX NET-A-PORTER GROUP received 1 order every 1.4 seconds and over 1 item was sold each second
- North America accounted for the greatest share of sales, followed by the UK.
- Over the Thanksgiving weekend, North America also achieved the highest sales growth, with a 101% increase compared to 2014.
- Shopping via mobile devices stole the show during the Thanksgiving holidays, demonstrating that our shoppers are increasingly turning to their handhelds
- 41% of sales were made via mobiles over the 5 days
- Over the 5 days, Japan was the most mobile country with 48% of sales from mobile devices, a growth of 186% vs last year
- In Europe, Italy was the most mobile country with 54% of sales coming from smartphones and tablets on Cyber Monday
- Overall, smartphones beat tablets, with smartphones making up the lion’s share of sales, contributing over 60% of mobile sales over the 5 days
- The most mobile online store over Thanksgiving holidays was yoox.com with 46% of sales from mobile devices
“YOOX-NET-A-PORTER GROUP’s record-breaking sales days on Black Friday and Cyber Monday is the first spectacular achievement of our new Group, confirming that luxury etailing is not only about great vision and good ideas, but also about flawless execution driven by excellent teamwork! Thanks to everybody for the outstanding results accomplished all together and to our loyal customers for shopping with us.“
– said Federico Marchetti, Chief Executive Officer of YOOX NET-A-PORTER GROUP
1 YOOX NET-A-PORTER GROUP data is calculated as the sum of the historical data of YOOX Group and of THE NET-A-PORTER GROUP
2 The period from Thanksgiving to Cyber Monday
