YOOX NET-A-PORTER GROUP has been awarded the Digital Economy Award as an acknowledgement for the game-changing merger between YOOX Group and THE NET-A-PORTER GROUP in 2015, an example of how Italian and British companies have often complementary skills that allows to achieve excellence in innovative sectors such as e-commerce. The UK-Italy Business Awards are the annual event that the British Government dedicates to Italian companies that have chosen to expand their business to the UK, in cooperation with the government agency UK Trade & Investment (UKTI). The award ceremony, organized by the British Consulate General in Milan, in collaboration with the Italian Stock Exchange – London Stock Exchange Group, celebrates Italian most successful companies as well as innovative start-ups.