THE OUTNET and Christie’s Auction House are kicking off 2018 with a yearlong ‘Late’s’ partnership which will see them celebrating fashion month in style with an interactive ‘Fashion Edit’ at Christies, King Street on February 12th 2018 from 6.00-8.30pm.
Christie’s introduced their Late’s a year and a half ago, allowing guests the opportunity to listen to experts talk about art, interior design and collecting, and to see what happens behind the scenes of the auction house. These digital and physical events, occur once a month on Mondays, attracting future generations of collectors.
As a sponsor of Late’s each event will see THE OUTNET feature a bespoke pop-up area complementing the theme of the Late and showcasing brands and categories available on site to the Christie’s customer. In honour of fashion month The Fashion Edit at Christies, King Street, will offer interactive touchpoints throughout- with a fashion focused shoppable pop up, a designer super brand mannequin army and an immersive instagramable infinity box, all shoppable at THE OUTNET.COM.
The arts world is a crucial touchpoint not only for us as a brand but also for our customer. Creating this partnership and these events with Christie’s allows to us to inspire and engage our customer, whilst also reaching a new audience.
Andres Sosa, EVP of THE OUTNET.COM
We are delighted to be collaborating with THE OUTNET on our monthly Christie’s Lates, an initiative which encourages clients both established and new to enjoy art in a relaxed setting. The program combines, a diverse and interesting range of art, music, film and now thanks to THE OUTNET, our February Late will have some wonderful fashion pop-up experiences for audiences.
Andy Waters, Curatorial Director, UK Chairman’s Office at Christie’s
With the unique synergy between fashion and art, this partnership is a complementary way for both brands to work together, bringing an individual edge to the other while offering an educational, inspiring and fun series of Late’s to a new and existing customer base for both.
