MR PORTER presents Gone Surfin’

July 6, 2020

MR PORTER, the award-winning global online retail destination for men’s style, is pleased to announce the launch of Gone Surfin’, a series of exclusive capsule collections that honour and nod to the rich history and tradition of surf culture across the globe.

Launching 6 July, Gone Surfin’, features 15 brands with 171 exclusive pieces of clothing, shoes, accessories and lifestyle items from ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman. The series of capsules are rounded out with a curated selection of natural skin care product from Salt & Stone, as well as Mr Laird Hamilton’s book, Fuel Up.

Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they comprise MR PORTER’s nod to the ritualistic sport and defining subculture.

“In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide-ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like to embrace the casual style.”

Mr Sam Kershaw, Buying Director, MR PORTER

MR PORTER will launch Gone Surfin’ with a global creative campaign featuring South African surfer Mr Mikey February. MR PORTER will also launch a series of dedicated editorial and social content across our online magazine The Journal and social media platforms.

The Gone Surfin’ capsule collections will range in price from

£5/€5/$5 – £1,005/€1,145/$1,045

See the full collection here on 6 July.