THE OUTNET brand campaign

February 8, 2021
the outnet

THE OUTNET launches the next iteration of its advertising campaign, highlighting the importance of purchasing key pieces that last a lifetime and asking thema  simple question: “What’s your wardrobe story?”.

Launching February 7th, we spoke to three global tastemakers, renowned for their personal style, to explore which wardrobe items, “looks” or designers are integral to their capsule wardrobe. Those special pieces they have been wearing on repeat for decades and which item they would describe as their elevated wardrobe essential. The campaign features Caroline Issa, TANK Magazine’s CEO and Fashion Director, renowned for her Fashion Week street style; British radio and television presenter Clara Amfo and Poppy Delevingne, English model and actress.

With the hope of capturing nostalgia by looking back to where their love story with their wardrobe essential began, THE OUTNET’s spring 2021 brand campaign highlights the importance of buying luxury items that transcend seasons and trends. Exploring which items are the foundation of a life-long wardrobe, these three inspirational women explore their forever pieces and how they still find value in past-season styles. With THE OUTNET’s campaign, featuring styling advice from incredibly fashionable women and a specially-curated product offering, THE OUTNET support the new focus of feel-good, conscious shopping.

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