THE OUTNET x Jenny Packham bridal collection

July 28, 2021

Luxury online retailer THE OUTNET is pleased to announce a collaboration with global fashion brand, Jenny Packham. Founded in 1988, the UK based design house illustrates Packham’s distinctive signature style and has become synonyms with social dressing. Following the success of the ready-to-wear label, Packham launched bridal in 2004 and has since contributed to revolutionizing the bridal industry.

Jenny Packham’s whimsical collaboration with THE OUTNET consists of 13 styles in a mix of contemporary and classic silhouettes. The dedicated Bridal edit features rich fabrics including finely pleated tulle, delicate lace, intricate beading and feather trims in a mix of maxi, midi and mini shapes. The capsule offers the perfect mix of feminine bridal styles with the brand drawing inspiration from nature with each dress in the collection named after a wild flower including the Lotus, Magnolia, Tulip, Wild Orchid and Jasmine.

With restrictions on weddings easing, Brides shopping for their upcoming nuptials will be looking to brands who can offer ready-to-wear pieces perfect for the special day. This collaboration makes finding ‘the one’ easier than ever with dresses available to purchase at the click of a button and try on at home.

Having worked with Jenny Packham for many years, we are really excited to be collaborating with this iconic brand. The brand is much loved by our customers around the world and this edit of styles offers the best of Jenny Packham bridal for the modern-day Bride

Kate Benson, Head of Buying, THE OUTNET

‘Brides are changing the way they shop and now, more than ever, the need to live in the moment has never felt more desirable. This collaboration includes some of our most contemporary styles for the fashion forward bride to shop at their fingertips

Jenny Packham, Founder

Launching globally on-site September 21st, the collection will be available at prices ranging from £1,170 to £2,040.