YNAP clicks with customers by launching first dedicated online destination for fine jewellery and luxury watches

April 18, 2018

YOOX NET-A-PORTER GROUP (YNAP), the world’s leading online luxury fashion retailer, has launched its first dedicated online destination for fine jewellery and luxury watches to serve a fast-growing customer base seeking to purchase high-value items in a single click.

The destination – part of NET-A-PORTER’s website – features an extensive fine jewellery collection from more than 40 brands, including Piaget, Cartier, Pomellato, Tiffany & Co. and Buccellati, and select items priced at over €100,000. New and extensive content will be available for customers including “how to” on topics such as fine jewellery storage and care, diamond education, as well as style inspiration. Customers will also be able to speak to personal shoppers who have been trained by the Gemological Institute of America.

Fine jewellery and watches is a key part of YNAP’s five-year strategy to grow its high-end luxury category in response to strong customer demand. The Group has pioneered the category online, leveraging its first mover advantage to establish itself as the leader in online sales of hard luxury products.  The success to date on both NET-A-PORTER and its stablemate, MR PORTER shows that many customers now have no hesitation in making these exclusive luxury purchases online.

Speaking at a luxury industry conference in Portugal, Federico Marchetti, CEO of YNAP, said: “This explosion in fine jewellery and watches shows there’s no limit to what customers will buy online with us. And we are now getting a fascinating insight into who these hard luxury customers are and what they are prepared to buy online.”

Fine jewellery and watches are the perfect complement to high fashion. We surprised the sector by introducing this successful category, and the potential of our online platforms for branded jewellery and luxury watches is huge.

Mr Marchetti said.

Key customer insight on fine jewellery and watches from NET-A-PORTER and MR PORTER includes:

1 the Condé Nast Language of Luxury Conference

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