MR PORTER partners with 10 prestigious watch brands to create a one-of-kind exclusive collection to celebrate its 10th anniversary

December 10, 2021

To mark the first decade as the leading, global destination for men’s style, MR PORTER has partnered with 10 global watch brands to curate unique pieces and narrative around the number “10”. MR PORTER worked alongside Baume & Mercier, Bell & Ross, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Oris, Panerai, Ressence, Roger Dubuis, and Vacheron Constantin to produce this symbolic and highly collectable collection.

Jaeger-LeCoultre and Vacheron Constantin have both expanded their narrative from a single model to a wider series. Jaeger-LeCoultre has taken the iconic Reverso and created exclusive engraved pieces across five cities around the world – Hong Kong, London, Milan, New York, and Paris. Vacheron Constantin has delved into its Les Collectionneurs archive to source 10 vintage pieces across its Overseas, Prestige de la France, 2215 and 222 models among others, to curate a unique collection especially for MR PORTER’s 10th anniversary. Each watch has been carefully restored by Vacheron Constantin’s dedicated restoration master watchmakers.

Alongside the watch collection, London-based accessories brand Rapport have created an exclusive leather single-watch case, with ‘10’ stamped in gold on each side.

Watch Collection Price Range

£2,840 / €3,200 / $3,250 to £139,000 / €161,000 / $158,000

The collection launches exclusively from 08.00am GMT on Friday, 10 December.

Readers will be able to enjoy a detailed review of each watch, featured within MR PORTER’s digital magazine The Journal from 10 December.

MR PORTER first launched its luxury watches category in 2013, being one of the first global e-commerce only platforms to do so. Fast forward eight years to 2021, the category has expanded to 28 prestigious watch and clock brands and 12 accessories brands, with collaborations on more than 25 unique pieces across 15 brands. Not only can you seamlessly shop the world’s best watch brands, customers can browse and purchase from more than 550 fashion, footwear and lifestyle brands, all from the convenience and security of their device – no other men’s e-commerce retailer provides such a service.

We are thrilled to end our 10th Anniversary celebrations with such a unique blend of timepieces, all exclusively for MR PORTER. Throughout this year, we have focused on craftmanship and discoverability, bringing our customers a highly curated mix of product and brands which embody these pillars. Our 10th Anniversary Watch Collection is a perfect example, showcasing both small and larger manufacturers, each with an individual story to tell. From starting with one brand to almost 30, MR PORTER has grown into a leading e-commerce watch retailer, where our customers can shop over for their new timepiece alongside over 550 other brands, and provided with the best-in-class convenience, service, product variety and customer experience.

Ms Fiona Firth, Managing Director, MR PORTER