July 7, 2022

An activewear and streetwear collaboration in the call of sustainability and inclusiveness.
YOOX joins forces for the first time with a Dubai-born contemporary brand for an exclusive capsule collection celebrating self-love. At the same time, YOOX, caters to the needs of regional customer by launching the “Modestwear” section on its website.

MILAN, ITALY (07 JULY 2022) – Love Yourself First. This is the message that stands out on The Giving Movement x YOOX capsule collection, born from the collaboration between The Giving Movement and YOOX.

A manifesto statement, which aims to unite these two worlds and their common vision: to always feel at ease and feeling good about oneself.

The capsule collection on sale exclusively on YOOX consists of 14 pieces between sportswear and streetwear, and complements the brand’s entire collection which aims at total inclusion in terms of gender, size and age.

In addition to a line of activewear for women, men and children, there is also a modest line that focuses on long, opaque garments such as maxi tunics, oversized shirts, trousers and veils that The Giving Movement is producing for the first time exclusively for YOOX. The leitmotif of this capsule collection is freedom in all its forms: whether it is understood as freedom of movement or freedom to express oneself.

“Conscious consumerism is a global initiative, and a collaboration exclusive to YOOX is a beautiful opportunity to come together and make an even larger impact. The Giving Movement’s story is proof of power in numbers, donating $4 with each item purchased and being on the cusp of crossing $2 million in donations.”

Layal Akouri, CEO, The Giving Movement.

In addition to the focus on inclusivity, the garments in The Giving Movement x YOOX collection have an environmentally conscious approach and boast OEKO-TEX Standard 100, GRS (Global Recycled Standard) and GOTS (Global Organic Textile Standard) certification. The capsule pieces present the best of the brand’s lookbook, and are all made from the TGM in-house innovated fabrics, being sustainable and ranging from organic ethically-sourced cotton to 100% recycled polyester, recycled plastic bottles and recycled spandex.

YOOX’s catalogue has also been revamped for the occasion: an ad hoc section dedicated to modest-wear has been created, encompassing all the garments and proposals that align with the criteria of this type of clothing.

“The partnership with The Giving Movement reinforces YOOX’s global approach and its core values of inclusivity. With the arrival of modestwear on our site, we want to make all our customers around the world feel comfortable, without any distinction”

Manuela Strippoli, Brand & Communication Director, YOOX.

The Giving Movement x YOOX capsule will be available from 7th of July exclusively on YOOX.

Back to top