THE OUTNET launches first AR experience

November 1, 2018

On Thursday, November 1st, luxury digital retailer  THE OUTNET will launch an augmented-reality effect on Facebook. This mobile-first experience allows the user to fully immerse themselves into the brand’s Holiday Campaign for the festive season.

To activate, users  access THE OUTNET’s Facebook, via mobile, select ‘Send message’ and say ‘Hi’. When THE OUTNET Chatbot replies, users will be able to start the ‘try party effect’ button, to launch the FB camera, mirroring the brand’s onsite Holiday Campaign.

Users will be able to play with this holiday effect inside, outside, in a selfie or in world mode. When in the effect, a message will prompt users to search to find  THE OUTNET logo to reveal a holiday surprise. To activate, they simply have to hover the camera over the shared Holiday campaign asset and their surprise will be revealed.

THE OUTNET.COM is one of first-ever  brands to use AR image recognition within Facebook, to deliver  dedicated brand messages, in addition to being the first YOOX Net-A-Porter Group brand to have an AR experience.

The AR experience is accessible through THE OUTNET Chatbot, an extension of the brand’s social media  platform which launched in February, via Facebook Messenger. Since its launch, THE OUTNET Chatbot has over 6,000 users.

The experience will be promoted to existing  customers  through multiple platforms, including lnstagram and Facebook. THE OUTNET will also send instruction postcards in every delivery  package for the first two weeks of activation.

Throughout the Holiday Campaign, user’s will also be encouraged to share a photo of themselves immersed in THE OUTNET filter, using the hashtag #THEOUTNET and tagging @THEOUTNET.