YNAP host launch of Luxury & Technology report by Walpole & CBRE
Today, YOOX NET-A-PORTER proudly hosted the launch of a new report “Luxury & Technology”, published by Walpole, the UK’s official luxury sector body, and CBRE, the premier real estate advisor for the retail sector.
The official launch took place at the YNAP Tech Hub in London, where the publishers were joined by industry experts from Harrods Tiffany & Co. and YNAP for a roundtable discussion on how technology supports, advocates and reinforces the luxury experience. Within the report, Walpole and CBRE take a deep-dive look at this, as well as the generational differences in the use of retail technology and how luxury retail is using technology in store and online to enhance exemplary service provision.
Customers want to experience brands on their terms, whether from their mobile, desktop, or in the store. Whichever they choose, great service and high quality, personalised content is the key point of differentiation. Today, that means delivering a beautiful online and offline retail environment that reflects the brand’s personality, and most importantly, connects the physical and digital experience. This is especially important in luxury where the digital experience needs to embody the same level of exclusive service customers come to expect comparative to multi-brand retailers