The sustainable capsule collection dedicated to the Zodiac
To celebrate the holiday season and the upcoming year, YOOX, the world’s leading online lifestyle store for fashion, design and art, launches WRÅDoscope, a capsule collection created in partnership with WRÅD, an Italian emerging eco-friendly fashion brand.
The capsule collection is inspired by the Zodiac; it is made up of twelve unisex GRAPHI-TEE™ t-shirts, each illustrating a zodiac sign and its main characteristic: from the creativity of the Pisces and the passion of the Scorpio, to the sincerity of the Capricorn and the optimism of the Sagittarius.
The collection is created using a sustainable manufacturing process, through a non-toxic dyeing procedure where graphite plays a fundamental role. WRÅD discovered this process, with roots from Ancient Rome, and made it one of its distinctive features. The result is a GRAPHI-TEE™ t-shirt, made out of organic-cotton and dyed without chemical colorants, but using graphite powder, which would have otherwise been dismantled as waste, representing a cost for the environment and the whole society.
With this collaboration, YOOX, through its socially and environmentally responsible destination, YOOXYGEN, demonstrates its efforts towards a different approach to sustainable fashion and responsible consumption, standing out as a global reference for everyone who considers the environment an important issue.
The WRÅDoscope x YOOX collection is available exclusively on YOOX from November 7.
