Since 1893 when Alfred Dunhill opened his first store in London, dunhill has been committed to advancing the pursuit of luxury for men through exceptional services. At the time, the stores were known as “the most luxuriously appointed, luxury emporiums for men”, and has since evolved to a global network with stores across the USA, Europe, the Middle East and Asia.
To bring the brand’s exceptional experience into the digital era, dunhill united with YNAP in 2016 to launch its online store dunhill.com.
As part of our Discover YNAP series, we sit down with Andrew Maag, CEO of dunhill, to discuss the power of partnership in online retail.
Why is YNAP the best e-commerce partner for you?
YNAP is simply the world’s best in digital. It has been so exciting for our dunhill teams to unlock so many customer experiences in over 100 countries. With localisation in language, currency and service. Click and reserve, click and collect, click and enjoy. We have such an exciting roadmap ahead to delight our customers.
What has the relationship with YNAP brought to dunhill?
Together we have launched our dunhill World Store that brings our brand to everyone, everywhere. Instore or online we have seamless logistics that deliver beyond our wildest dreams to customers everywhere. The reach and growth has been, and continues to be staggering.
What have been your highlights during your time working with YNAP?
The scale, expertise, and leading edge of technology of YNAP is unprecedented and has enabled dunhill to go faster, do more and play big in a very competitive landscape. We could never have achieved the complete transformation in this digital space without the partnership of YNAP.
Have you enjoyed working on collaborations and creative projects with our teams?
Together we are unlocking the power of the dunhill brand and we have only just begun. The future is so exciting. Get ready!
