MILAN, ITALY(1st MARCH 2023) – They. When a simple pronoun becomes a symbol of a great change and inclusivity with an important message to spread: being free to live without problems, without ever feeling excluded.
They arise. This is the concept of the capsule collection born from the collaboration between Aries, the genderless brand inspired by streetwear culture, and YOOX.
They, Together. The shooting reflects the concept of the capsule: brothers, sisters, couples and friends, who share the same wardrobe, showing that gender does not represent a barrier.
“No Problemo” and “They Arise” as a slogan-manifesto, refined fabrics combined with more common materials, tailoring-inspired essentials and unusual cuts: a mix-and-match that fully represents the mentality of the London based brand and its strong, but at the same time delicate, vision.
Available exclusively on YOOX, the collection is made up of 11 street-style pieces, unisex garments and accessories that speak above all to the new generations. Sweatshirts, t-shirts and baseball caps, but also tops and leggings with technical fabrics and details from the activewear world. Sweaters, shirts and trousers created with the iconic Tie Dye technique, together with suits with a sartorial soul, elegant but versatile.
Expressing yourself without the need to label yourself is one of Aries’ pillars, which is also manifested in this collection, with an intense inclusive spirit and unfailing avant-garde, to look at the future and break down any preconceptions. Aries x YOOX will be available exclusively on YOOX from March 2023.