MR PORTER and NET-A-PORTER launch their new Watches and Wonders campaign, showcasing the intersection between luxury watches, style and fashion

September 28, 2021

MR PORTER and NET-A-PORTER are pleased to continue their partnership with Watches and Wonders, a global concept that celebrates watchmaking excellence with the major event taking place in Geneva. As the world’s premier online destinations for watches, the campaign will seek to provide inspiration, showcase expertise, and give unparalleled access to the newest novelties and iconic pieces for their customers.

Through the lens of style and fashion, customers will be able to discover over 30 timepieces from 11 brands including Cartier, Hermès Timepieces, H.Moser & Cie., IWC SCHAFFHAUSEN and Piaget.

Enhanced campaign highlights:

  • Exclusive in person one-to-one shopping appointments for EIPs* in New York, London, Hong Kong and Dubai
  • Dedicated Digital Watch Guide exclusive to MR PORTER and NET-A-PORTER global customers, offering immersive and educational content
  • In-depth reviews of the latest novelties and trends within MR PORTER’s The Journal and NET-A-PORTER’s PORTER
  • Interactive Instagram Rooms live talk showcasing industry talent and brand ambassadors

*EIPs – Extremely Important Persons

MR PORTER is pleased to showcase one novelty from each of the 11 participating brands: Baume & Mercier, Cartier, Hermès Timepieces, H.Moser & Cie., IWC SCHAFFHAUSEN, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, Vacheron Constantin.

NET-A-PORTER is pleased to present 20 novelties from across six brands, including: Cartier, Hermès Timepieces, Jaeger-LeCoultre, Piaget and Vacheron Constantin, as well as an exclusive novelty from IWC SCHAFFHAUSEN.