NET-A-PORTER High Summer Campaign
MR PORTER PARTNERS WITH CONNECTION-MAKING AUDIO APP ANYONE TO UNLOCK ADVISORY ACCESS AND BUILD A GLOBAL COMMUNITY
LONDON, UK (9 MAY 2022) – Today, as part of MR PORTER’s ambition to drive a more inclusive industry the brand is launching a first-of-its-kind partnership with award-winning connection-making audio app Anyone, to offer access to its team and provide their expert advice to users across the globe.
Anyone, an app that connects you with people far outside of your usual reach for a one-to-one, five-minute phone call, helping to extend networks and build connections, will work with MR PORTER to provide its community with free-of-charge advisory calls to speak directly to the brand’s global team.
Who you know shouldn’t limit who you can become, and with Anyone, everyone will now have the opportunity to get firsthand advice and support from the highly coveted industry experts at MR PORTER, helping everyone to achieve their dreams and desires.
For each call made to a MR PORTER Advisor, a donation will be made direct to the MR PORTER Health In Mind Fund powered by Movember, supporting men’s mental and physical health initiatives to help men lead happier, healthier, more fulfilling lives.
Community has been at the heart of MR PORTER since its launch, providing men with the tools and advice to help make their lives easier. This partnership with Anyone continues the brand’s mission to support and inspire the next generation, champion inclusiveness and set an example for the industry, making MR PORTER one of the most accessible brands globally by being the only e-commerce platform where young entrepreneurs, creatives and designers can unlock access to firsthand advice for their career, business and personal development through the five-minute audio calls.
Staff across MR PORTER’s creative, marketing, buying, personal shopping and e-commerce teams from its London, New York and Hong Kong offices, will be available on Anyone on an ongoing basis. Advisors will be available to share advice covering a breadth of topics from functional learning skills such as brand building, product development and editorial curation to more generic advice on leadership and career. Callers will be able to easily choose which Advisors are most relevant to them and conveniently be notified when they are online or part of an upcoming phone booth to ask a question, get a second opinion or learn something new.
Expansion in 2022 will include dedicated phone booths to support the content and fundraising initiative MR PORTER Health In Mind and global designer mentorship programme MR PORTER FUTURES, further championing MR PORTER’s responsible style commitments through the brand’s Our Pledge – focused on key pillars of Community, Experience and Product.
As a destination that people go to for style and lifestyle advice, being helpful to others has been core to MR PORTER’s mission since the brand launched 11 years ago. We recognise we still have so much more to offer and thought we would take it one step further by partnering with Anyone to open up global access to our teams directly for advice – our people are the heart of our business and the most passionate advocates of the brand values. A five-minute conversation has the power to make a huge difference in someone’s life and we are very much looking forward to having the opportunity to give back, connect more directly with our community around the world and make the industry a more inclusive space.
To outsiders, fashion and e-commerce can feel like an impenetrable, exclusive place, but MR PORTER has established itself as one of the brightest names in the industry for more than a decade by rejecting that it should be that way. Instead, the company has championed the idea of fashion as an entry point to creativity, community and creating healthier, happier lifestyles; that often starts with a conversation. Anyone users come from all backgrounds and areas of interest. They’re not only careerists trying to make moves, but also young upstarts trying to get their labels off the ground, build foundations for their careers, or just get a foot in the door. The Anyone community is comprised of some of the most talented people on the planet and also the most generous, helping each other get further faster by sharing their own lived experiences one five-minute call at a time. We’re delighted and honoured to have MR PORTER’s brilliant team join our growing community – they’ve built a best-in-class brand by leading with approachability and authenticity, and that expertise is relevant to all our users, wherever they are on their journeys.