Launching for the holiday season, the collaboration curates sophisticated occasion wear edits available to rent and expands NET-A-PORTER’s circular fashion offer.
LONDON, UK (29 NOVEMBER 2023) – NET-A-PORTER, the ultimate luxury fashion destination, debuts a new rental offer in partnership with By Rotation and HURR – two of the leading online fashion rental platforms.
The collaboration provides a unique opportunity for UK customers to rent over a hundred iconic styles from NET-A-PORTER’s unparalleled edit of partywear during the festive season, across an array of dresses and bags by contemporary and luxury designers.
The strategic collaboration with both partners is designed to extend NET-A-PORTER’s prestigious designer curation to a wider customer base, through two dedicated rental platforms. Available from November through to January 2024, the partnership is an initial exploration of the UK rental space, and enables NET-A-PORTER to benefit from a wealth of circular service expertise and custom-built digital platforms from the rental market leaders. It will test appetite to rent high-end pieces to a demographic of fashion-engaged, sustainably-minded Gen Z and Millennial customers, who are already attuned to fashion rental.
NET-A-PORTER’s foray into the world of fashion rental builds on its existing commitment to bring luxurious re-commerce services to its customers and encourage giving luxury fashion multiple lives. It follows the success of its resale service across six markets launched in 2021, and a repair service made available to its UK customers at the start of 2023.
“Our first step into fashion rental brings an exciting opportunity to introduce NET-A-PORTER’s exceptional curation of partywear to new and broader audiences. The launch of our rental edit is key to enriching the global ambitions of our circular fashion offer, inspired by our customers’ voices and their growing interest to keep exploring how we can extend the life of luxury products together. We look forward to this strategic collaboration and opening up the rental space to more customers in the future.”
– Vikki Kavanagh, Managing Director of NET-A-PORTER and MR PORTER
“I am thrilled to announce our highly-anticipated partnership with NET-A-PORTER. I’m honored to collaborate with such an esteemed name in the fashion industry for our very first brand partnership. As a woman of colour founder and CEO, my journey with By Rotation has always been driven by a passion for making quality fashion accessible to people of all backgrounds – including socioeconomic. This partnership with NET-A-PORTER allows us to showcase the beauty of circular fashion to a wider audience just in time for the holiday season and sends a strong signal to the wider industry that they are also welcome to the highly-valued By Rotation community.”
– Eshita Kabra-Davies, Founder and CEO, By Rotation
“We’re delighted to power rental for NET-A-PORTER, and to welcome the retailer into HURR’s ecosystem of circular fashion. It’s hugely exciting to see global leaders of the fashion industry embrace a circular strategy, and we’re proud to be able to help make this commitment a reality at scale. HURR provides technology solutions to fashion companies of all sizes – from global retailers to independent labels and household luxury brands – and crucially we enable our partners to see real-time peer-to-peer data and insights that can help pave the way for smarter, and profitable, circular solutions moving forward. Launching with an incredible party season capsule, the NET-A-PORTER customers will be able to access some of the retailer’s most-wanted pieces of the season via our seamless, fully-trusted service. We can’t wait for the NET-A-PORTER audience to get renting with us!”
– VictoriaPrew, CEO & Co-founder, HURR
EDITOR’S NOTES:
The rental options will be available as follows:
- By Rotation: NET-A-PORTER’s edit will be accessible through By Rotation’s app, with NET-A-PORTER becoming the platform’s first retail partner.
- HURR: The selection from NET-A-PORTER will be accessible on HURR’s website and app. HURR’s hybrid model combines a community-led peer-to-peer marketplace, powering rental for 130+ world class brands and retailers.
Followers of NET-A-PORTER are invited to join the conversation on social media using: @NETAPORTER
For more information about NET-A-PORTER visit www.net-a-porter.com
